Recreation Centre Management

Health Systems Group Provides Community Fitness and Recreation Centre Management Services.

Sales & Marketing
Financial Management
Program Management
Operational Systems
Facility & Equipment Management

Health Systems Group is in the Member Satisfaction business. We help our clients attract and retain members by building confidence and delivering value through effective recreation centre management practices.

Recognizing that member service is a key distinction between community facilities in today's market, HSG ensures that customer focus is a fundamental part of each of our managed operations through a comprehensive member service system. The overall aim is always to help individual members reach their stated goals while achieving the stakeholders’ business objectives.

We set strategic and annual plans that meet the objectives of the client, and then direct and support our high performance, on-site management team to achieve the results. As professional managers, HSG has developed an integrated system of management practices that ensure operational integrity and program excellence.

Sales & Marketing

HSG develops effective marketing and promotion for the community fitness and recreation centres we manage. Through careful market research and our wealth of experience, we know how to achieve results. Our approach includes:

Developing an initial strategic marketing, sales and communication plan to penetrate the intended market, that is approved by our client;
Installing systems for prospecting, qualifying, closing, tracking and reporting on membership sales activities;
Designing promotional campaigns for initial start-up as well as ongoing member recruitment;
Creating membership enrolment materials and processes so a community fitness and recreation centre can attract as many members as possible right from its opening day;
Implementing ongoing incentive programs to enhance the frequency of facility utilization by members, membership retention and program adherence;
Adapting promotion programs which have been used successfully in other HSG managed projects to optimize membership recruitment.

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Financial Management:

We have over three decades of experience in fitness and recreation centre financial management. Our systems include:

Projecting annual and multi-year operational costs
Developing internal accounting systems
Providing club financial statements
Budget planning
Expense management
Membership Management systems linked to Accounting

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Program Management:

We design and deliver fitness, sport and recreation programs that engage members, and provide the encouragement and support individual members need to get the results they want. Our innovative and state-of-the-art program mix, technical expertise and customer focus keep members coming back. These programs include:

Fitness assessments and individual counselling
Group exercise classes including cardio, flexibility, core strength and muscle conditioning
Personal training
Interest groups and clinics for walking/running, recreation and sports activities
Training programs for sport improvement
Injury prevention and therapeutic fitness programs
Sport and recreation programs that appeal to all applicable market segments from children to seniors
Incentive and reward programs
Volunteer training
Fitness and wellness education programs, themed events, etc.

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Operational Systems:

We have developed standard policies and procedures for operational issues that are common to the ongoing management of fitness facilities and then customize these operational systems to meet each community fitness and recreation centre’s unique needs. These systems include:

Member Services
- Entry and control systems, computerized membership information systems, membership management processes, membership renewal procedures, retention programs, member communication systems, etc.
Staffing Processes
- Job audits, recruitment, hiring & orientation procedures, dress codes, employment descriptions, terms and conditions of employment, standards of performance, performance management, etc.
Administration Procedures
- Implementing the appropriate organizational structure; integration of the sales, member services and accounting functions; implementing communication processes and the Management Information System (MIS); an appropriate overall information retention system, etc.

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Recreation Centre Operatinal Systems Management

Facility & Equipment Management:

We install complete facility and equipment management systems to ensure a safe, clean and well-maintained environment. These systems include:

Cleaning specifications
Facility audits and reports
Coordination of facility maintenance requirements
Security requirements
Emergency procedures
Facility safety systems
Selection and maintenance of progressive resistance, cardiovascular training, and all other fitness, sport and recreation equipment

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