Fitness Club Management Services

Health Systems Group Provides Fitness, Sports and Recreation Management Services.

Sales & Marketing
Financial Management
Program Management
Operational Systems
Facility & Equipment Management

Health Systems Group Club Management is in the Member Engagement business. We help our clients attract, satisfy and keep members by building confidence and commitment through superior fitness club and recreation centre management practices.

Recognizing that customer care is a key distinction between fitness clubs and recreation centres in today's market, HSG ensures that customer focus is a fundamental part of each of our managed operations through a comprehensive customer service system. The overall aim is always to help individual members reach their stated goals while ensuring positive outcomes and a financial return for the owners / stakeholders.

We set strategic and annual plans that meet the objectives of the client / owner, and then direct and support our high performance, on-site management team to achieve the results. As professional managers, HSG has developed an integrated system of management practices that ensure operational integrity and technical excellence.

Sales & Marketing

HSG Club Management effectively markets and promotes the projects we manage. Through careful market research and our wealth of experience, we know how to achieve results. Our approach includes:

Developing an initial strategic marketing, sales and communication plan to penetrate the intended market, and that is approved by our client;
Installing systems for prospecting, qualifying, closing, tracking and reporting on membership sales activities
Designing eye-catching promotional campaigns for initial start-up as well as ongoing member recruitment;
Creating membership enrolment materials and processes so a facility can attract as many members as possible right from its opening day;
Implementing ongoing incentive programs to enhance the frequency of facility utilization by members, membership retention and program adherence;
Adapting promotion programs which have been used successfully in other HSG managed projects to optimize membership recruitment.
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Financial Management

We have over three decades of experience in fitness, sport and recreation centre financial management. Our systems include:

Projecting annual and multi-year operational cost
Developing internal accounting systems
Providing project financial statements
Budget planning
Expense management
Membership Management systems linked to Accounting
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Program Management

We design and deliver programs that engage members, and provide the encouragement and support individual members need to get the results they want. Our innovative and state-of-the-art program mix, technical expertise and customer focus keep members coming back. These programs include:

Fitness assessments and personal counselling
Group exercise classes including cardio, flexibility, core strength and muscle conditioning
Personal training
Interest groups and clinics for walking/running, recreation and sports activities
Training programs for sport improvement
Injury prevention and therapeutic programs
Sport and recreation programs that appeal to all market segments from children to seniors
Incentive and reward programs
Volunteer training
Fitness and wellness education programs, themed events, etc.
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Operational Systems

We have developed standard policies and procedures for operational issues that are common to the ongoing management of all fitness, sport and recreation facilities and then customize these operational systems to meet each organization's unique needs. These systems include:

Member Services
- Entry and control systems, computerized membership information systems, membership management process, membership renewal procedures, retention programs, etc.
Staffing Processes
- Job audits, recruitment, hiring & orientation procedures, dress codes, employment descriptions, terms and conditions of employment, standards of performance, performance appraisals, etc.
Administration Procedures
- Implementing the appropriate organizational structure; integration of the sales, member services and accounting functions; implementing communication processes and the Management Information System (MIS); an appropriate overall information retention system, etc.
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Facility & Equipment Management

We install complete facility and equipment management systems to ensure a safe, clean and well-maintained environment. These systems include:

Cleaning specifications
Facility audits and reports
Coordination of facility maintenance requirements
Security requirements and emergency procedures
Facility safety systems
Selection and maintenance of progressive resistance and cardiovascular training equipment
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