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Health Systems Group Provides Fitness Club Management Services.

Sales & Marketing
Financial Management
Program Management
Operational Systems
Facility & Equipment Management

Health Systems Group is in the Member Satisfaction business. We help our clients attract and retain members by building confidence and delivering value through effective fitness club management practices.

Recognizing that customer care is a key distinction between fitness clubs in today's market, HSG ensures that customer focus is a fundamental part of each of our managed operations through a comprehensive customer service system. The overall aim is always to help individual members reach their stated goals while ensuring positive outcomes and a financial return for owners.

We set strategic and annual plans that meet the objectives of the client / owner, and then direct and support our high performance, on-site management team to achieve the results. As professional managers, HSG has developed an integrated system of management practices that ensure operational integrity and program excellence.

 

Sales & Marketing HSG develops effective marketing and promotion for the fitness clubs we manage. Through careful market research and our wealth of experience, we know how to achieve results. Our approach includes: Developing an initial strategic marketing, sales and communication plan to penetrate the intended market, that is approved by our client; Installing systems for prospecting, qualifying, closing, tracking and reporting on membership sales activities; Designing promotional campaigns for initial start-up as well as ongoing member recruitment; Creating membership enrolment materials and processes so a club can attract as many members as possible right from its opening day; Implementing ongoing incentive programs to enhance the frequency of club utilization by members, membership retention and program adherence; Adapting promotion programs which have been used successfully in other HSG managed projects to optimize membership recruitment. Request more info on Fitness Club Sales & Marketing... back to top Δ

Financial Management We have over three decades of experience in fitness club financial management. Our systems include: Projecting annual and multi-year operational costs Developing internal accounting systems Providing club financial statements Budget planning Expense management Membership Management systems linked to Accounting Request more info on Fitness Club Financial Management... back to top Δ

Program Management We design and deliver fitness, sport and recreation programs that engage members, and provide the encouragement and support individual members need to get the results they want. Our innovative and state-of-the-art program mix, technical expertise and customer focus keep members coming back. These programs include: Fitness assessments and individual counselling Group exercise classes including cardio, flexibility, core strength and muscle conditioning Personal training Interest groups and clinics for walking/running, recreation and sports activities Training programs for sport improvement Injury prevention and therapeutic fitness programs Sport and recreation programs, as feasible Incentive and reward programs Volunteer training Fitness and wellness education programs, themed events, etc. Request more info on Fitness Club Program Management... back to top Δ
Operational Systems We have developed standard policies and procedures for operational issues that are common to the ongoing management of fitness facilities and then customize these operational systems to meet each club's unique needs. These systems include: Member Services Entry and control systems, computerized membership information systems, membership management processes, membership renewal procedures, retention programs, member communication systems, etc. Staffing Processes Job audits, recruitment, hiring & orientation procedures, dress codes, employment descriptions, terms and conditions of employment, standards of performance, performance management, etc. Administration Procedures Implementing the appropriate organizational structure; integration of the sales, member services and accounting functions; implementing communication processes and the Management Information System (MIS); an appropriate overall information retention system, etc. Request more info on Fitness Club Operational Systems... back to top Δ
Facility & Equipment Management We install complete facility and equipment management systems to ensure a safe, clean and well-maintained environment. These systems include: Cleaning specifications Facility audits and reports Coordination of facility maintenance requirements Security requirements Emergency procedures Facility safety systems Selection and maintenance of progressive resistance, cardiovascular training, and all other club equipment Request more info on Fitness Club Facility & Equipment Management... back to top Δ

Learn more about how HSG's Fitness Club Management Services can work for your organization today:

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