Feasibility Studies
 Before building a fitness, sport or recreation centre, owners and investors must determine the economic viability of the project. HSG specializes in professional and comprehensive club feasibility studies that determine whether the owner's / stakeholder's desired financial and operational outcomes can be achieved.
HSG analyzes the size and proposed use of a facility; the target market; the capital and on-going operation costs and revenue streams. Numerous steps are involved in this consulting process, including:
- Analysis of owners and investors business objectives;
- Determination of the most lucrative amount of operational space;
- Forecast the cost of facility programs and services;
- Analysis of the intended target market, including demographic features such as age, gender, economic capacity, household composition. This analysis can be performed for both domestic and business target markets;
- Analysis of competitors in relevant market areas by examining comparable facilities, price points and services;
- Determine all sources of revenue;
- Completion of a three-year revenue forecast;
- Development of an initial, conceptual plan including space required and equipment specifications;
- Draft of a preliminary operating and staffing plan;
- Visualize promotions and marketing and estimate associated costs;
- Estimate pre-opening costs;
- Conduct key stakeholder interviews to determine the best approach for the development of the Initiative;
- Complete a three-year preliminary business plan to determine project viability.
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Facility Design
HSG's Club Consulting Service has worked with Canada's leading architects and interior designers to develop fitness, sport, and recreation facilities as large as 80,000 square feet. Our space planning expertise emphasizes operational efficiency. Consulting Services include:
- Estimation of space requirements and configuration based on market demographics and available space.
- Assistance in developing space design plans* .
- Assistance in interior design specifications*
- Assistance in facility design and layout to ensure operational efficiency.*
- Guidance on technical specification requirements (e.g. HVAC, electrical and lighting requirements, specialized flooring, etc.)
- Specifications for fitness area requirements (including weight training and cardiovascular areas, studios for aerobic and specialty exercise classes, indoor running tracks, fitness assessment rooms, etc.)
- Specifications for sport and recreation requirements (including aquatics facilities, gymnasiums for basketball, volleyball and badminton, tennis and squash courts, ice rinks, soccer and softball fields, etc.)
- Specifications for special area requirements (including laundry facilities, massage and physiotherapy areas, locker/change rooms, etc.)
- Furnishing specifications and needs (e.g. furniture, artwork, signage, etc.)
- Computer system recommendations (hardware, software, integration, etc.)
- Specification of audiovisual requirements.
- Security and safety considerations and design guidance.
- Contingency plans for expansion and contraction of facilities.
* HSG has played an advisory role in collaboration with clients' architects and/or interior designers in over 150 projects.
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Project Development
 HSG's Club Consulting Service takes an approved business plan from the concept design phase right through to the centre's grand opening. Developing a great fitness club or sport, fitness and recreation centre takes considerable know-how. HSG brings three decades of experience to the business and operating plan development process, which includes:
- Facility Completion & Equipment Installation – Working with key stakeholders, HSG brings the physical facility to a state of completion, ready to open. This includes the selection and installation of all equipment;
- Operational Planning – HSG confirms basic operational procedures with the owner(s) and/or stakeholders. HSG then works with the owners and stakeholders collaboratively to develop the best operational plan;
- Business Plan Refinement – HSG refines the preliminary business plan developed during the feasibility stage by confirming all assumptions with the owners and key stakeholders. A more detailed plan for the first year of operation is then developed;
- Program Planning – HSG develops all operational procedures and standards, including: scheduling, pricing, staffing and complete operating considerations prior to grand opening.
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Operational Reviews
Implementing industry best practices lays the cornerstone for superior performance. HSG has developed a suite of operational evaluation instruments for fitness, sport and recreation facilities to ensure each HSG-managed project maintains best practices during day-to-day operations.
These instruments are used to:
- Provide consulting guidelines for the development and operation of new facilities.
- Provide evaluation instruments for assessing existing operations and comparing them to industry best practices.
- Conduct internal audits on HSG's managed projects.
Our operational evaluation instruments measure:
- Member Services – including the membership management process and systems, membership communication, customer service standards, membership retention programs, etc.
- Sales & Marketing Systems – including strategic planning, market positioning, sales process and promotion systems
- Staffing Processes – including recruitment, interviewing methods, hiring processes, orientation, training & development and performance appraisal procedures.
- Club Administration Systems – including legal precautions, risk management, emergency management, safety and security considerations, financial processes and computer applications.
- Program Management – including program planning processes, all the core fitness and recreation programming areas, and profit-centre programs.
- Facility Management – including all design specifications and on-going facility cleaning maintenance procedures.
- Equipment Management – including all selection and maintenance considerations.
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