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Success Stories
Health Systems Group achieves Great Outcomes for our Clients.We bring the knowledge, experience and tools, as well as the inspiration and enthusiasm to
Measures of Success and Strategies for Fitness Clubs and Recreation Centres |
Measures of Success and Strategies for Fitness Clubs and Recreation Centres
Measures of Success for Fitness Clubs and Recreation Centres
Membership Satisfaction
- Membership Engagement - HSG-managed operations are known to contribute positive energy, fun, camaraderie and many opportunities for social support for members. Individual members receive the encouragement and support they need to get the results they want.
- Membership Participation - We ensure that member usage, participation and satisfaction rates are high.
- Membership Retention - HSG’s fitness clubs retain over 65% and as high as 80% of members on an annual basis.
- Program Diversity - We have the capacity to transform a fitness operation into a full Wellness Centre.
Operational Results
- Financial Outcomes - Our focus is to achieve the financial results desired by our clients.
- Membership Sales
- Business Unit Outcomes
- Spa/Massage
- Personal Training (e.g. Fitness, Aquatics,
Sports Preparedness, etc.) - Other Specialty Fee-for-Service Programs
(e.g. Pilates Reformer, Yoga, etc.)
- Member Retention
- Maintaining the Physical Asset
- Facility & Equipment Cleanliness
- Facility & Equipment Maintenance
- Membership Participation
Strategies for Successful Fitness Clubs and Recreation Centres
With over 30 years of experience, HSG Club Management applies the following key principles to each of our fitness operations:
- Plan thoroughly - We provide Strategic and Annual Operating Plans to set direction, goals, target and outcomes.
- Conduct Adequate Market Research - We strive to understand the specific market we are serving with each operation, its demographics, interests and buying patterns; and what the competition is doing.
- Hire the Right People - Attracting and retaining the right staff is our top priority. We comprehensively orient them, provide the resources they need, support them and expect outstanding performance!
- Focus on providing Great Membership Service - We believe that Customer Care is a key distinction between fitness clubs in today's market. We ensure that Customer Service is a fundamental part of each of our managed operations.
- Provide Memorable Experiences - And members will keep coming back.
- Enhance Program and Service Offerings - provide a wide variety of opportunities for member participation.
- Pay Attention to the Details - Especially equipment/facility maintenance, safety and cleaning
- Stay Leading Edge - HSG Club Management is always looking for new ways of delivering fitness and health, whether in the areas of equipment, programs, technology or services. We believe in continuously maintaining a critical level of re-investment.
Measures of Success and Strategies for Employee Fitness Centres
Measures of Success For Employee Fitness Centres
Our focus is on supporting the overall human resource objectives and achieving the organizational outcomes desired by our clients. These usually include:
- Employee Engagement - HSG-managed operations contribute positive energy, fun, camaraderie and many opportunities for collegial team-building and social support. Employees receive the encouragement and support they need to get the results they want.
- Employee Participation - We ensure that member usage, participation and satisfaction rates are high. The fitness centres we manage draw in 50% or more of the employee population. When we have a mandate to broaden the focus to make it a centre for wellness, the door is opened to reach 100% of employees.
- Employee Attraction & Retention - By providing a high quality fitness centre that is "a going concern", we support each of our clients in establishing a highly visible focal point that demonstrates a value regarding people and a commitment to a healthy workplace culture.
- Individual Results - Individual members receive encouragement and support to get the results they want.
- Maintaining the Physical Asset - HSG puts the essential systems and practices in place to ensure that the facility and equipment is safe, clean and well-maintained.
Strategies for Successful Employee Fitness Centres
At the employee level:
While the actual programs are customized to the needs of the organizations we work with, we recommend that the following elements be considered:
- Provide opportunities for employees to improve their strength, flexibility and cardiovascular health.
- Offer programs and initiatives in weight management.
- Improve core stability -- with a focus on backs and repetitive strain injuries.
- Include return to work programs -- assisting ill or injured workers to return to healthy work (and preventing re-injury/illness).
- Provide general health promotion and education programs including nutrition, stress management, self care, etc.
- Promote wellness through themed wellness events, health fairs and displays.
- Follow the principles of behavior change by offering a combination of program components and methodologies to meet employees wherever they may be on the readiness to change continuum (awareness tools, risk assessment opportunities, education and training, motivation and reinforcement).
- Integrate a wellness website into the mix to support employee lifestyle improvement.
At the organizational level:
Just as workplace culture influences employee productivity, it also impacts the success of employee fitness and wellness programs. When an organization introduces programs and also commits to building and maintaining a foundation that supports a culture for wellness, a healthy workplace strategy becomes sustainable. Taking an incremental, progressive approach guarantees success.
Steps to include:
- Establish a healthy workplace strategy and annual goals.
- Quantify current organizational health and productivity indicators.
- Develop leadership commitment to participate in and reinforce the programs and the strategies.
- Assess employee needs.
- Link workplace health to business operating plans, job descriptions and reviews, organizational policies and procedures.
Measures of Success and Strategies for Workplace Wellness Programs
Measures of Success for Workplace Wellness Programs
Our focus is on supporting the overall human resource objectives and achieving the organizational outcomes desired by our clients. These usually include:
- Employee Engagement – HSG-managed operations contribute positive energy, fun, camaraderie and many opportunities for collegial team-building and social support. Employees receive the encouragement and support they need to get the results they want.
- Employee Participation – We ensure that participation and satisfaction rates are high.
- Flexibility & Adaptability – HSG designs its programs and systems to be highly adaptable to the organizational environments and employee demographics that we encounter.
- Employee Attraction & Retention – By providing a high quality workplace wellness program, we support each of our organizational clients in establishing a highly visible employee benefit that demonstrates a value regarding people and a commitment to a healthy work culture.
- Individual Results – Individual employees receive encouragement and support to reduce health risk and improve lifestyle choices.
Strategies for Successful Workplace Wellness Programs
At the employee level:
While the actual programs are customized to the needs of the organizations we work with, and the employee populations that we serve, we recommend that the following elements be considered:
- Provide general health promotion and education programs including nutrition, stress management, self care, etc.
- Offer programs and initiatives in weight management.
- Provide opportunities for employees that support active living.
- Promote wellness through themed wellness events, health fairs and displays.
- Follow the principles of behaviour change by offering a combination of program components and methodologies to meet employees wherever they may be on the readiness to change continuum (awareness tools, risk assessment opportunities, education and training, motivation and reinforcement)>
- Integrate a wellness website into the mix to support employee lifestyle improvement and the wellness program.
At the organizational level:
Just as workplace culture influences employee productivity, it also impacts the success of employee wellness programs. When an organization introduces programs and also commits to building and maintaining a foundation that supports a culture for wellness, a healthy workplace strategy becomes sustainable. Taking an incremental, progressive approach guarantees success:
- Establish a healthy workplace strategy and annual goals.
- Quantify current organizational health and productivity indicators.
- Develop leadership commitment to participate in and reinforce the programs and the strategies.
- Assess employees needs.
- Link workplace health to business operating plans, job descriptions and reviews, organizational policies and procedures.
Learn more about how HSG programs & services can work for your organization:
